Louise Pinkney is the Founder and Director of Lamerton Swales. A graduate in law, Louise worked across the voluntary, public and health sector landscape for the first eight years of her career before founding Lamerton Swales in 2000. Since then, Lamerton Swales has been helping the NHS, Independent Healthcare and Private Equity landscape identify growth, new business opportunities and service transformation.
About Louise Pinkney
An exceptional individual with a commitment to delivery, Louise's wealth of expertise, vast experience and impressive client portfolio speak volumes about her formidable capabilities and track record of success.
Operating at C-suite level, Louise is a straight-talking, powerhouse problem solver with a no-nonsense approach. Her collaborative approach ensures buy-in from all areas of the business and helps to drive collective commercial success.
Louise's skills are unparalleled in spearheading major client projects and securing significant multimillion pound healthcare tender awards. She has worked on some of the largest £MMM tenders in the country, consistently winning important bids for Private Healthcare clients, as well as securing multimillion pound savings through leading procurement and contract negotiations.
However, her expertise goes beyond project and tender management, focusing on helping organisations become commercially attractive, fostering growth and transformation. Her work includes the design and delivery of complex pathways and new services, working with some of the largest healthcare organisations in the UK.
A skilled relationship broker, Louise has been recognised with multiple awards from organisations such as Health Service Journal, Chartered Institute of Public Relations, Association for Healthcare Communicators, Association of Chief Police Officers, Water UK and Business in the Community.
She has spearheaded award-winning healthcare campaigns that have made a real impact. For instance, her work within the regulated water industry on hydration and health resulted in ground-breaking policy changes that mandated clean, free, fresh water provision in schools across the UK back in 2005.
Depending on the size and scope of the project, Lamerton Swales collaborates with a select number of trusted agencies and associates which complement our expertise. This enables us to provide on-tap, scalable solutions encompassing all aspects of the project, such as bid and project managers, digital marketing and web design expertise.
"Louise has an impressive range of experience across NHS and independent provider networks, with the rare ability to intuitively move from consultancy to on-the-ground delivery. She gets things done and brings the team along with her. She has introduced processes and new working methods that have improved efficiency and internal skills and, ultimately, won us new business. She is highly regarded in her field for a good reason."
David Cahill
Chief Commercial & Strategy Officer, Alliance Medical
"I have had the pleasure of working with Louise for several years now, and it really has been a pleasure. Louise is a consummate professional with an excellent eye for commercial opportunities combined with a solid project delivery approach to getting things done. She is also someone that people warm to as she treats internal and external stakeholders with respect and listens to them. Honesty, integrity and a high work ethic are always values organisations look for, and with Louise, you get all three and much more. I have absolutely no hesitation in recommending her."
Andrew Vaux
Head of Independent Healthcare, Practicus
“Louise is highly experienced and delivery-driven; she comfortably works at every level and gets things done. I would thoroughly recommend her to any organisation looking to identify and deliver the benefits of change.”
Gerard Smith
Gerard Smith, The London Clinic