For us, this is the foundation of any campaign activity; whether you are a company looking to work in schools or a local authority wishing to increase recycling. Identifying the target audience and discovering what makes them tick will ensure that interventions and concepts are based on real need, not assumptions.
Often, there is no one-size-fits-all solution for a particular audience. A good campaign will recognise this and provide a number of approaches. We can help you do this in a variety of ways. From research and scoping exercises to help you understand the issues and impacts of your organisational goals, to focus groups and community consultation programmes that put your finger on the pulse of what people really want from you.