The right time to agree measurement and evaluation methods for a campaign is at the earliest part of the planning phase. All too often, these issues are left to the end and at worst, applied retrospectively. Knowing what you want to achieve is vital, but understanding how you'll recognise achievement it is equally critical.
This is particularly important for social campaigns. The knowledge and learning is not only a valuable tool for other organisations, it is what provides your organisation with the credit and success it deserves. Whether you're a commercial organisation looking to work with communities on climate change or a PCT aiming to increase eye tests in the over 50's, you will need to set the criteria early on, to measure changes and impact. We can help you to put these in place in a framework your organisation understands and external audiences can recognise.