Sub21 Highly Commended in Heath Service Journal Awards 2010, Best Social Marketing category. HSJ

Having been shortlisted to just one of eight finalists in the prestigious HSJ Awards, Sub 21, the project led by Lamerton Swales for the National Social Marketing Centre and North Tyneside PCT, was recognised as Highly Commended in the Best Social Marketing category. This is a fantastic achievement and something that we and North Tyneside team are very proud of. The project was one of ten UK Learning Demonstration Sites for Social Marketing, set up by the Department of Health and the NSMC back in 2007. After almost three years of hard work and determination by all involved, the project has not only resulted in a 30% reduction in alcohol related incidents in our target group, but has been commissioned locally as a permanent service by Extended Schools and the local authority. It is an excellent example of what can be achieved on a shoestring budget by the commitment and enthusiasm of a small number of partners. For more information, see our Case Study, or go to the link below on the NSMC website or visit

Group Photo Memory Bank awarded £139,000 to develop pilot model

A successful bid to Screen Heritage UK’s Challenge Fund at the end of 2010 has resulted in the funding required to take the project from its initial pilot phase into development and implementation. Working with key staff at YFA and building on the success of their previous work, Lamerton Swales completed an initial pilot study during 2010 with Methodist Homes for the Aged. The findings from the pilot and resulting prototype model enabled a strong, evidence-based business case to be submitted to Screen Heritage. The funds for capital development will enable Memory Bank to develop practical on and off-line products and resources for those working using reminiscence and memory therapy.

Sub21 is the Featured Case Study on NSMC Showcase

Showcase is the first collection of fully researched case studies to show that social marketing can achieve real behaviour change. Hosted by the National Social Marketing Centre, it features successful UK and international programmes and shares the learning and experience that has emerged from implementing and delivering projects on the ground.

Sub21 is

Conference Lamerton Swales presents with GKS and NHS Kensington and Chelsea at Children’s Health 2010 Conference in London

Louise Pinkney joined GSK and NHS Kensington and Chelsea to deliver one of four Seminars for delegates at this year’s Children’s Health Conference, the UK’s leading event for those involved in improving children’s health through policy and service delivery. Over 400 delegates attended the conference and key note speakers included Anne Milton MP, Parliamentary Under Secretary of State, Department of Health, Dr Barry Cockroft, Chief Dental Officer and Lord Robert Winston, Professor of Science and Society and Emeritus Professor of Fertility Studies at Imperial College.

The Seminar, entitled ‘Effective Partnerships to Improve Children's Oral Health’ shared the experience and learning from the innovative partnership established with GSK and NHS Kensington and Chelsea, as part of our social marketing work. The majority of delegates were from the public sector and were keen to hear how the partnership with a large pharmaceutical company developed, the practicalities of working together and the results of the Bigger Smiles pilot, encouraging behaviour change in primary school children.

AHCC Award Sub21 wins Highly Commended at Association of Health Care Communicators Award

Another win for Sub21 as it was Highly Commended in the Best Social Marketing Category at the AHCC Awards. Caroline Latta, Head of Communications for NHS North of Tyne, said: “We are absolutely delighted to have been Highly Commended for this award. It's evidence that working together during tough times and challenging situations can bring about real change.”

Louise Pinkney receiving an award

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